Alexa has a history of trailblazing during her 14-year tenure at One & All, from automating analyses of charitable giving behaviors to growing predictive modeling as an agency differentiator.  She has advanced new ways to measure omnichannel marketing programs, including Media Mix Modeling and multitouch attribution.  She is a frequent contributor on thought leadership in the social good space and is currently focused on demystifying web3 and new tech for charitable organizations.