Kris Krava is Founder and Experience Director for SimplyInteract, an Atlanta-based digital product design consultancy. He contributes 16 years of expertise in the user experience, visual design and development of mobile, tablet, touchscreen and desktop products and services. His client list features many Fortune 100 companies, including GM, GE, Ford, AT&T, Verizon, Home Depot, State Farm, Disney, Sears and Allstate.  SimplyInteract, under his leadership, partners with clients to resolve business, marketing and product design challenges from a holistic, user-oriented perspective. The team takes pride in guiding the client partners toward discovering and better understanding the ch