Laura Davis-Taylor

Laura has been focused on creating meaningful retail experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good brands do not make promises—they deliver experiences in unique and compelling ways. Done right, it is this that builds irrational brand (and store) loyalty. With this philosophy, tied to her tireless passion, she has become an author, teacher, industry sage, cheerleader—and now HighStreet Collective Co-Founder.She has worked with brands such as AT&T, Toyota, Best Buy, Coke, L’Oréal/Lancôme, Lowe’s, Stainmaster, Office Depot, Foot Locker, 7-Eleven, EJ Gallo and Unilever. Her book “Lighting up the Aisle: Practices and Principles for In-store Digital Media”, was the first how-to resource for how retail brands can harness technology to reinvent their in-store experience and is still utilized as required reading by many universities and corporations today. She is currently leading a lifelong dream at Ponce City Market, Living Retail LabL https://livingretaillab.com.